Yang Dibahas Dalam Buku Ini :

• Istilah-istilah yang tumpang tindih padahal berbeda seperti Business VS Management, Business VS Entrepreneurship, Marketing VS Sales, Solvency Ratios VS Gearing Ratios, dll. Selain itu juga istilah-istilah yang tumpang tindih padahal sama seperti Aim = Vision, Ansoff’s Matrix = Product Market Expansion Grid, Growth Strategy = Expansion Strategy, Strategic Alliances = Strategic Partnerships, Final Accounts = Financial Statements = Financial Reports, Gearing Ratios = Leverage Ratios, dll.
• Starting a business process atau proses / tahapan memulai business
• Sources of finance atau sumber memperoleh dana / modal seperti retained earning atau retained profit, sales of assets, reductions in working capital, short term bank loan, trade credit, bank overdraft, debt factoring, medium term bank loan, leasing, long term bank loan, share capital, venture capital, business angels, crowdfunding, debentures atau long term bonds
• Organizational structures seperti hierarchical atau tall organizational structure, horizontal atau flat organizational structure, functional organizational structure, divisional organizational structure, matrix organizational structure, hybrid organizational structure
• Financial statements, income statement, statement of retained earnings, balance sheet, cash flow statement, notes to financial statements
•  Depreciation methods seperti straight line method, declining balance method, units of production method, dan sum of the years’ digits method
• Cash flow direct method dan cash flow indirect method
• Profitabilty ratios seperti gross profit margin ratio, net profit margin ratio, return on capital employed ( ROCE ) ratio, return on assets ( ROA ) ratio, dan return on equity ( ROE ) ratio
• Liqudity ratios seperti current ratio, dan acid test ratio atau quick ratio
• Debt to equity ratios seperti solvency ratio dan gearing ratios atau leverage ratios 
• Solvency ratios seperti debt to equity ratio, debt ratio atau debt to assets ratio, interest coverage ratio
• Gearing ratios atau leverage ratios seperti debt to equity ratio, debt ratio atau debt to assets ratio, interest coverage ratio, equity ratio atau equity to assets ratio
• Efficiency ratios seperti inventory turnover ratio, accounts receivable turnover ratio, account payable turnover ratio, dan asset turnover ratio
• Shareholder atau investment ratios / market value ratios seperti Price to Earnings Ratio ( P/E Ratio ), Price to Sales Ratio ( P/S Ratio ), Price to Book Ratio ( P/B Ratio ),  Dividend Yield, dan Market Capitalization
• Market value ratios : Price to Earnings Ratio ( P/E Ratio ), Price to Sales Ratio ( P/S Ratio ), Price to Book Ratio ( P/B Ratio ),  Dividend Yield, dan Market Capitalization
• Marketing approach seperti production orientation, product orientation, sales orientation, market orientation, social marketing, dan digital marketing 
• Marketing planning
• Sales forecasting qualitative methods seperti salesforce, composite method, buyer’s expectations method, dll
• Sales forecasting quantitative methods : time series analysis, casual models, regression analysis, pipeline forecasting, length of the sales cycle, opportunity stages, multi variable analysis, intuitive forecasting
•  Types of brand atau disebut juga brand strategy / brand hierarchy / brand structure / brand architecture 
• Jenis pricing strategies seperti : Cost Based Pricing : full cost pricing, cost plus pricing, variable cost pricing, target return pricing, marginal cost pricing, contribution cost pricing, Competition Based Pricing : penetration pricing, parity pricing, skimming pricing, going rate pricing, price matching, predatory pricing, Adapting Pricing : geographic pricing misalnya zone pricing, freight absorption pricing, basing point, localized pricing, international pricing, uniform delivering pricing, FOB origin pricing, price discounts and allowances misalnya price discounts, cash discount, quantity discount, functional discount, seasonal discount, promotional pricing misalnya loss leader, price leadership, special event pricing, cash rebates, differentiated pricing misalnya customer segment pricing, product form, image pricing, channel pricing, location pricing, time pricing, bundle pricing, freemium pricing, captive pricing

• Operations methods atau production methods seperti job production, batch production, mass production atau flow production, mass customization, cell production, dll

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